I vow to use situationally inappropriate music

Let’s equate showcases of strength with music about contemplating suicide.

Commercial broken:

I’m not sure GMC knew what they were trying to say with this.  It’s almost like they wanted to make a wedding reference, but weddings aren’t macho enough for pickup trucks, so they went with sentimental ’90s alt-rock.  Presumably this conflicted with the rough-and-ready voice and images they usually use, so they toned those down a bit too.  The result is something that has neither the toughness of a GMC truck commercial nor the beauty and grace of the Collective Soul song that accompanies it.

They might as well have thrown in some of the lyrics too:

So I walk up on high
And I step to the edge
To see my world below.
And I laugh at myself
While the tears roll down.
‘Cause it’s the world I know.
It’s the world I know.

I certainly would have to be on the brink to buy a pickup truck, let alone a GMC.  It’s not even a Chevy.  Watching this commercial, I feel compelled to echo the question in the song and direct it at GMC: “Has all kindness gone?”

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Published in: on 14 June 2011 at 9:50 pm  Leave a Comment  
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